BOFU Revenue Content
Decision-stage content that meets prospects when they're comparing options, evaluating solutions, and getting ready to buy.
01 / WHAT WE DOCloser to the
Closer to the
decision.
Good marketing earns attention. Better marketing helps buyers take the next step.
Content Marketing
Useful, well-researched content with a job to do: build credibility, answer real questions, and move the right audience forward.
Intent-Led Lead Generation
Focused prospecting built around timely buying signals and relevant outreach—not bigger lists for the sake of bigger lists.
THE IDEA
Don't just create
more noise.
Create a reason
to choose you.
RELEVANCE OVER REACH. EVERY TIME.
02 / HOW WE WORKBuilt around
Built around
the buyer.
01 / FIND
Spot the opportunity.
We look for the questions, gaps, and buying signals that reveal where demand already exists.
02 / BUILD
Make the right move.
We shape a focused content or outreach campaign around the people most likely to need your solution.
03 / IMPROVE
Learn what works.
We track useful signals, refine the message, and keep improving what connects with buyers.
03 / BEHIND THE WORKEditorial roots.
Editorial roots.
Commercial focus.
Intent Dept. is founded by Andrew Ekuwem, a technology and automotive writer whose work has appeared in established publications including How-To Geek, SlashGear, and Techopedia.
That editorial foundation shapes our approach: understand the audience, make complex ideas clear, and create content that serves a real purpose. Today, we bring that thinking to buyer-intent marketing.
FOUNDER'S PUBLISHED WORK INCLUDES
How-To GeekSlashGearTechopedia
Publication names refer to the founder's writing experience, not client endorsements or agency partnerships.
04 / LET'S CONNECTHave a growth
Have a growth
problem?
Let's talk.
Tell us what you're building, where you're stuck, or what opportunity you want to capture.
andrew@intentdepartment.com